January 16, 2023Press Release

Abel Perez, Managing Member of Estate Legal Services LLC, Announces the Launch of Afterly™ and Willow™

Two groundbreaking brands enter the estate planning marketplace, combining full-service concierge support with AI-powered guidance for families and professionals.

Estate Legal Services LLC and estatelegal.com are proud to introduce two new brands to the estate planning marketplace — Afterly™ and Willow™. These platforms represent a fundamental shift in how families, attorneys, fiduciaries, and financial professionals approach estate planning and settlement.

Afterly™ — The Full-Service Estate Concierge

Afterly™ is a full-service estate concierge platform that combines physical estate sales, an online marketplace, professional referrals, estate planning guidance, and AI-powered assistance into a single, cohesive experience.

The Afterly™ concierge team guides individuals and families through every step of the estate planning and probate process — from pre-death planning through final settlement. Whether a family needs help organizing documents, liquidating estate property, connecting with qualified attorneys and CPAs, or navigating executor duties, Afterly™ provides hands-on support at every stage.

Afterly™ Core Services

Physical estate sales & liquidation
Online estate marketplace
Professional referral network
Estate planning guidance
Probate navigation support
Executor assistance tools
Pre-death planning checklists
Post-death settlement guidance
Document organization
Legacy preservation

Willow™ — The AI-Powered Estate Assistant

Willow™ is the AI-powered estate assistant — the Alexa of the estate planning, shopping, and settlement world. Voice-activated and always available, Willow™ guides families through wills, trusts, probate navigation, executor duties, and legal document preparation with conversational ease.

Willow™ serves not just families but also attorneys, CPAs, fiduciaries, real estate agents, and financial advisors who want a smarter way to guide their clients through estate planning and settlement. By combining vast legal education resources with AI-driven intelligence, Willow™ makes professional-grade estate guidance accessible to everyone.

Technology Meets Compassion

Both Afterly™ and Willow™ represent the future of estate management — combining technology with compassion. Estate planning is deeply personal, and these platforms are designed to honor that reality while making the process more accessible, efficient, and less overwhelming for everyone involved.

Downloadable brochures, planning tools, executor checklists, and educational guides are available through our resources library. Families and professionals are encouraged to explore the full suite of tools and connect with our professional referral network for personalized guidance.

You Are Invited

Afterly™ & Willow™ Launch Event

January 18, 2023

5:00 PM

Encore Resort, Kissimmee, FL

Free brochures and educational materials available at the event.

Contact us for full address and event details.

RSVP & More Information

Download Our Brochures

January 2023

The Afterly™ Complete Services Guide

Your estate command center. Covers estate sales, marketplace, referrals, planning tools, executor checklists, and more.

Download Afterly™ Services Guide

January 2023

The Willow™ Ultimate Estate Guide

Your AI estate planning companion. Covers will creation, trust setup, probate navigation, glossary of terms, and more.

Download Willow™ Ultimate Guide

Corporate History & Ownership Timeline

January 2023

EstateLegal.com Founded

Abel Perez, along with entities including Estate Synergy, launched EstateLegal.com as an educational authority platform for estate planning, wills, trusts, probate, and estate settlement. The Afterly™ and Willow™ brands were announced as part of the inaugural launch of services and resources.

May 9, 2024

Estate Legal Services LLC Established — Acquired by Estate Advisor Group

Estate Legal Services LLC was formally established on May 9, 2024. EstateLegal.com was acquired by Estate Advisor Group. In partnership, Abel Perez and Estate Legal Services LLC continued providing educational resources, brochures, and professional referral services to help businesses, law firms, real estate agents, and families navigate probate and estate legal matters.

2026

All Brands Acquired by Afterly LLC

Afterly LLC acquired all rights, goodwill, and intellectual property for EstateLegal.com, Afterly™, Willow™, and all associated brands. Afterly LLC continues to bring these services to market, honoring the original mission of accessible estate planning education and professional guidance for families and industry professionals nationwide.

Afterly™ and Willow™ are trademarks of Afterly LLC.All rights reserved.